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    Words as Culture: Why Language Isn’t Just Communication, It’s Leadership

    July 15, 2025 /

    Every organization has a culture. Whether it’s vibrant or dysfunctional, inclusive or exclusive, intentional or accidental, it exists. Culture isn’t just your mission statement or your values poster in the breakroom. Culture lives in the daily actions, expectations, and conversations your team has, especially the unspoken ones. And one of the most powerful, overlooked tools that actively shapes culture? Language. The words we choose – how we frame feedback, communicate policies, greet colleagues, or write job descriptions – signal what we value. If strategy is what you plan to do, language is how you do it. And if your language doesn’t reflect the culture you’re trying to build, you’ve already…

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    Ana Valentin, CEO @ Mejora Global

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